Our approach to colleagues

Our colleagues are the foundation of our business, and we want to create an inclusive workplace environment in which colleagues are encouraged to develop and pursue their personal and career goals, where they feel valued and understand the contribution they are making to Vida.

We are committed to creating a culture of wellbeing and have embedded a business appropriate hybrid working model that fully empowers our people to own their agenda and balance their work and home lives. All colleagues are also offered a comprehensive benefits package to support their professional and personal needs.

We also ensure our colleagues’ voices are heard and that their contribution is recognised. Colleague engagement is positive and in March 2025, we were awarded a Best Companies ‘1 Star’ accreditation, signifying ‘very good’ workplace engagement levels once again and we were recognised in the 2024 Best Companies league tables as one of the top 25 companies in financial services and top 100 best mid-sized company to work for in the UK.

At Vida being an inclusive business is key, not just to ensure a sense of belonging within the business and to retain colleagues, but to be able to understand and respond to the needs of our customers and other stakeholders who represent the whole spectrum of a diverse society.